Close-up portrait of a modern influencer adjusting a bucket hat, representing HYDP’s AI-powered creator targeting platform that enables brands to deliver precision digital campaigns with design-led storytelling.

London, England & New York, New York

2025

Precision Influencer Marketing with AI and Design

HYDP is reshaping influencer and creator marketing with a precision targeting platform. Powered by AI insights and a design-led interface, the platform helps brands identify niche talent, forecast campaign performance, and maximize engagement.

  • Podcaster creating content with professional setup, representing micro-influencer targeting in niche communities.

    Target

    Precision targeting at scale — enabling brands to reach niche talent and their dedicated audiences with accuracy, authenticity, and measurable impact.

  • Photographer capturing creator outdoors, symbolizing tailored campaign reach for lifestyle audiences.

    Reach

    Unlocking campaigns that cut through noise — connecting brands with exactly the right communities, no matter how specific or niche.

  • Videographer filming content in urban setting, representing localized influencer engagement.

    Activate

    Driving campaigns into action — matching influencers, micro-influencers, and followers with brand strategies for maximum resonance and growth.

  • Influencer working on laptop, illustrating digital targeting and engagement analytics.

    Optimize

    Leveraging AI-powered insights to refine targeting, improve ROI, and ensure every campaign delivers scalable, measurable results.

MarTech Case Study

Challenge

Influencer marketing was booming, but platforms were too broad and inefficient. Brands struggled to cut through noise, prove authenticity, and see ROI. HYDP set out to solve this with a platform built for precision targeting — enabling brands to reach niche creators and micro-influencers, align with the right audiences, and run campaigns which deliver measurable impact.

Integrations

  • Platform direct APIs for seamless connections

  • Custom and existing scrapers for influencer data

  • Dynamic pricing tool for campaign optimization

  • AI-driven niche and ultra-niche tagging

  • Sentiment analysis of creator content

  • Robust analytics engine for data processing

  • Predictive AI for forecasting creator and trend topics

  • Ecosystem linking talent, HYDP, and brands

Development

  • Built a scalable architecture to support millions of influencer data points

  • Designed modular microservices for fast deployment and flexibility

  • Integrated real-time data pipelines for campaign activation and tracking

  • Developed secure infrastructure with GDPR and privacy compliance

  • Optimized for performance — low-latency APIs and fast content delivery

  • Future-ready foundation to onboard new features and brand integrations

Solution

  • Precision Targeting — Match brands with niche and micro-influencers for authentic engagement

  • Campaign Personalization — AI-driven tools adapt messaging and creative assets to audience segments

  • Performance Insights — Real-time analytics to measure reach, engagement, and ROI

  • Future-Ready Ecosystem — Connect talent, HYDP, and brands into one seamless platform

  • Dynamic Pricing Engine — Algorithmic pricing of niche talent campaigns to maximize ROI

  • Content Sentiment Analysis — Ensure strategic messaging aligns with brand values and tone

HYDP platform interface showing talent discovery dashboard with AI-powered filters and brief generation tools.

Talent Discovery — AI-assisted search and filters to identify influencers based on brand-specific briefs and audience criteria.

HYDP recommendations screen displaying influencer profiles with metrics such as reach, engagement, and audience demographics.

Curated Recommendations — Intelligent ranking of influencers and creators matched to campaign goals and brand values.

HYDP influencer profile detail page showing performance overview, engagement scores, and brand safety metrics.

Performance Insights — Granular analytics on individual creators, including engagement, content quality, and brand safety.

Results

  • Stronger Engagement — Enabled brands to authentically connect with niche and micro-audiences

  • Campaign Performance — AI-driven personalization improved ROI through more efficient targeting and dynamic pricing

  • Platform Differentiation — Positioned HYDP as a leader in talent-driven MarTech with scalable, future-ready tools

  • Future Growth — Created a foundation to expand beyond HYDP into a broader ecosystem connecting influencers, creators, and global brands

  • Measurable Impact — Provided clear ROI metrics across campaigns and audiences

Ultimately, HYDP gives brands a smarter way to run targeted social media campaigns. With AI-driven insights and a design-led interface, the platform enables precise talent discovery, predictive forecasting, and measurable results.

The future of marketing is precise, personalized, and measurable.

Other Projects

  • Aerial view of industrial water treatment facility, representing Purestream’s use of advanced technology and design to deliver sustainable clean water solutions.

    Purestream

    Helping Purestream pioneer sustainable water solutions — applying advanced technology and design to deliver measurable environmental impact at scale.

    Learn More
  • Colorful abstract installation with curved architectural fins, representing AI-powered operational intelligence.

    Intelligent Core

    Redefining operational intelligence with AI-powered solutions — trusted, verified, and built for scale.

    Learn More
  • Group fitness class outdoors with people exercising, symbolizing personalized wellness and human potential.

    Water Street Collective

    Unleashing human potential through personalized wellness — keeping consumers in their optimal range through data, design, and everyday products.

    Learn More
  • Blue MINI Cooper parked on a rooftop under clear sky, reflecting innovation in the evolving automotive industry.

    Mini Cooper

    Driving MINI’s evolution in the automotive landscape — enabling agility, innovation, and growth.

    Learn More
  • Glass-front Nike retail store at night with illuminated interior, highlighting digital and physical retail innovation.

    Nike

    Driving Nike’s next-generation retail — merging digital immersion with physical impact.

    Learn More
  • Detailed LEGO city street scene with cars and buildings, symbolizing creativity and innovation at scale.

    Lego

    Enabling LEGO to harness voice technology — making gifting more intuitive, inclusive, and human-centered.

    Learn More
  • Worker using a Bosch power tool to break into gravel, highlighting durability and performance.

    Bosch

    Partnering with Bosch to reshape the future of DIY — empowering creators and strengthening the DIY community.

    Learn More
  • Elderly woman preparing vegetables at home, representing Allianz’s AI-powered digital health and insurance innovation.

    Allianz

    Empowering Allianz to transform digital health with advanced algorithms — improving access, efficiency, and outcomes worldwide.

    Learn More
  • Blurred airplane cabin with illuminated seatback screen, symbolizing immersive in-flight entertainment innovation by Thales.

    Thales

    Rethinking in-flight entertainment with AI-powered personalization — delivering seamless, immersive journeys for modern travelers.

    Learn More
  • Illuminated car dashboard with glowing speedometer and gauges, symbolizing advanced automotive technology and driving experience.

    Lincoln

    Elevating luxury with innovative in-car experiences — uniting technology, comfort, and design for the modern driver.

    Learn More