We exist to finish what ambition starts.
Direction first. Then form.
Formist is an independent strategy, design, and technology studio. We turn business strategy into brands, products, campaigns, and ventures.
The studio
The problem: You have a product or campaign to launch, or a business to change. You need the direction and the team to get it done.
Our answer: The founders shape the direction with you. We build the team around the work and lead it through delivery.
In practice: Before we start, we agree what we will deliver first and when. You see the work as it develops, and you know who to call when the direction needs to change.
Selected work
- Louis Vuitton Theme-led luxury commerce.
- Lincoln Quiet Flight, translated into the vehicle interface.
- Intelligent Core An industrial AI venture created and launched by Formist.
- Catalyst A 90-day program, from one workflow to a scale decision.
- All work
The offering
- Transform a brand. Make the direction clear, then carry it into the identity, the story, and the places people meet and buy from the brand. Brand strategy, Identity, Campaigns, Commerce. See the work
- Build a product or platform. Decide what to build, test it with the people who will use it, and lead design and engineering through launch. Product design, Design systems, Applications, Engineering. See the work
- Create a new venture. Develop the proposition, product, brand, and route to market which turn an idea into a business. Thesis, Market testing, Funding, Launch. See the work
- Put AI to work. Choose one useful application. Establish what the data can support, test a working approach, and decide what would justify taking it further. Pilots, Implementation, Integration, Governance. See the work
The sectors
Luxury, fashion, and beauty; / Health and medical; / Automotive and mobility; / Retail and consumer; / Industry and energy; / Financial services; / Media and entertainment; / Defense and security; / Art
How we deliver
One team, from the first decision through launch.
Each phase ends in a decision and something you can use. The direction can change as new evidence arrives.
- 1. Discovery: The real problem named and the opportunity sized.
- 2. Identify: What to build, defined well enough to pilot.
- 3. Pilot: The approach proven with a working proof of concept and real feedback.
- 4. Develop: The first working release built, tested, and documented.
- 5. Deploy: Live in production, accepted against agreed criteria.
- 6. Scale: Adoption widened and outcomes measured, release by release.
The conversation
Tell us what you are trying to change, what is holding it back, and when it matters. We will tell you whether we can help, and what a sensible first step would be.
Or write to us on WhatsApp, or book a 30-minute call.
Founded by Robert Girvin and Tim Rowe.