Catalyst · Industrial AI · 2026
Ten weeks, designed to end in a scale decision.
An inbound engine for industrial AI.
10 weeks Baseline to scale plan, against the clock
See the work
We shape brands, products, platforms, and ventures.
An independent strategy, design, and technology studio. From strategy to launch.
01 The problem
Ship it faster. Post more. Automate everything. Launch the campaign. Chase the metric. Add the feature. Feed the algorithm. Growth, growth, growth. Faster. Louder. Everywhere. Now.
Most of it lands nowhere.
02 The solution
We build in the other order. Direction first. Then form.
03 How we work
Strategy finds the fit. Then we build it. One team, start to launch. Every engagement is founder-led. That is the point.
04 The founders
Together, the founders have built for Apple · Louis Vuitton · MINI · Lincoln · Nike · Lego · Siemens · Allianz · and others, across two decades.
05 Offering
01 Transform a brand
Identity, narrative, and the commerce experiences which carry them. The brand people choose, and the storefront which converts the choice.
02 Build a product or platform
Digital products and the platforms beneath them, from the first pilot to the shipped build. One team from strategy to launch, no handoffs.
03 Create a new venture
New businesses built through the studio, from the market thesis to the working company. When the fit is real, we build the company with you.
AI runs through all of it. It is part of the structure.
06 Featured work
HYDP · Creator economy · 2025
Precision over volume. A next-generation influencer platform.
Product and platform in one build.
One build Product · platform
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Intelligent Core · Studio venture
A venture built through the studio: strategy, brand, and product.
1.2M sensor signals a day. Failures called 48 hours early.
£2.7M Pre-seed and seed, raised on the product
See the work
07 The sectors
Luxury, fashion, and beauty
Louis Vuitton Also built for: Montblanc, Helmade, and LesMads.Automotive and mobility
MINI · Lincoln Also built for: Infineon, BMW, Audi, and SAIC / Maxus.Health and medical
Siemens Healthineers · Secure Senior Connections Also built for: AstraZeneca, Nesos, Scanadu, and Baxter.Retail and consumer
Water Street Collective · Nike · LEGO · Bosch Power Tools Also built for: IKEA, JCPenney, Jordan, 11 Team Sports, and SodaStream.Industry and energy
Purestream · Intelligent Core Also built for: General Electric, Caterpillar, Schindler, Enel X, GreenGen, Ally Power, and Pilot Water Solutions.Financial services
Allianz Digital Health Also built for: PayPal.Media and entertainment
HYDP · Thales Also built for: Apple, Disney, Die Zeit, and Fanhattan.Defense and security
Dual-use platforms · command, coordination, and field software The first case here is the one we build with you.08 The footprint
Under 0.5 MB This page weighed itself: under 0.05 g of CO₂e per view, Sustainable Web Design model v4. Most of the web will not tell you what it costs.
- Under 0.5 MB · page weight budget
- WCAG 2.2 AA · both color modes
- Zero · motion libraries and cookies
- The footprint · published on every page
09 The conversation
Tell us what you're trying to change, build, or launch. We'll tell you quickly whether we're the right team.
Or start it on WhatsApp. Or book 30 minutes directly.