London, England
2024
Optimizing Human Performance Through FMCG Innovation
WSC is reimagining Fast-Moving Consumer Goods (FMCG) as a driver of human performance — helping people stay at their optimum in everyday life. By combining AI-driven insights, IoT data, and human-centered design, the platform delivers tailored products that fuel focus, recovery, and resilience. Every interaction generates data which informs the next wave of innovation, ensuring future products are even more aligned with consumer needs.
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![Team collaborating in a modern office — wellness solutions supporting FMCG, energy, and focus at work.]()
Perform
Fueling focus and productivity through personalized wellness — sustaining clarity, energy, and peak performance across the workday, from meetings to moments of deep concentration.
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![Athlete training with kettlebell in gym — FMCG wellness platform supporting physical performance.]()
Train
Powering physical performance in the gym, on the field, or in everyday movement — delivering insights, tailored recommendations, and supplements to keep users at their optimal best.
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![Woman drinking FMCG sports nutrition supplement — personalized wellness fueling recovery and focus.]()
Recover
Supporting recovery and resilience through smart nutrition — fueling body and mind with precision, whether post-training, mid-workday, or at home.
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![Hands raised in mindfulness pose — wellness FMCG solutions supporting meditation and stress relief.]()
Renew
Restoring mental and emotional balance through mindfulness, breathwork, and stress management — extending wellness into mental performance and long-term vitality.
FMCG Tech Case Study
Challenge
Consumers today face fragmented wellness experiences — fitness, nutrition, recovery, and mindfulness are often treated as separate silos. The challenge: how to sustain optimal performance across the entire day, whether at work, in training, or at rest. WSC needed a platform that unifies these moments, delivering actionable insights and products that adapt in real time to keep users in their best range.
Integrations
AI-powered product recommendations tailored to individual wellness goals
Mobile payments & on-demand delivery to enhance consumer convenience
Seamless eCommerce integrations for retail expansion
Personalized recommendations informed by behavioral & biometric data
Proprietary predictive algorithms for wellness trends & product usage
Real-time IoT integrations enabling responsive retail experiences
Historical insights & behavioral data tracking to personalize journeys
Closed-loop insights — consumer data feeds directly into product development
Development
Validated personalization with PANAS (emotional intelligence framework) and behavioral testing
Integrated Number Eight for context-aware personalization across iOS, Apple HealthKit, and Apple Watch
Built scalable architecture to support millions of IoT-driven data points
Designed modular microservices for fast deployment and adaptability
Optimized performance with secure, low-latency APIs and GDPR compliance
Unified consumer journeys with a cohesive design vision spanning devices and ecosystems
Solution
Personalized Journeys — AI-driven homescreens which adapt in real time to keep consumers in their optimal range
Wellness Features — Meditation, breathwork, and mindfulness tools to sustain mental balance
Targeted Nutrition — Smart recommendations for supplements and functional foods, with insights feeding back into product development
Scalable Platform — IoT integrations and predictive algorithms enabling responsive systems and growth
Consumer Feedback Loop — Continuous learning from behavioral data to refine products and inform future consumer goods innovation
Seamless Retail Experience — Bridging digital wellness platforms with in-store interactions
Centralized view of energy and calm states, visualized through AI-driven data. The homescreen aggregates insights and translates complex metrics into clear, actionable feedback for users.
A sensorial layer designed to capture and display state-of-being. Animated color gradients provide intuitive feedback, guiding users toward mindfulness and tailored exercises.
A detailed overview of progress across wellness goals. Provides tailored suggestions and rewards, enabling users to stay motivated while improving key areas such as sleep, focus, and energy.
Results
Consumer Impact — Hyper-personalization elevated engagement and loyalty by aligning wellness products with real health goals
Market Leadership — WSC became a benchmark in consumer goods innovation, showing how design and data can drive growth and differentiation
Enduring Advantage — Human-centered wellness innovation set a new standard for consumer connection, future-proofing WSC in the market
Closed-Loop Feedback — Consumer insights directly informed product development, ensuring tighter alignment with evolving needs
Future Growth — Built a foundation for continuous innovation, aligning future products with consumer wellness trends
Together, these results show how Fast-Moving Consumer Goods brands can evolve beyond standalone products into adaptive, performance-driven ecosystems — unlocking pathways for growth, resilience, and long-term trust.
The future of the consumer goods space is personal, adaptive, and unstoppable.
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