The sector
Automotive and mobility · Lincoln
Quiet Flight, translated into the interface.
A design philosophy, made operable on three screens. Cluster, head-up display, and center stack, delivered to production.
3 in-car surfaces2 brands on one systemJ.D. Power APEAL Award
Luxury in a car is now judged against the phone in the driver’s pocket.
Lincoln has a design philosophy which is genuinely its own. Quiet Flight is calm, unhurried, and confident, and it works beautifully in sheet metal. Translating it to a screen is harder, because a screen wants to talk.
Drivers arrive with consumer technology expectations and no patience for a system which explains itself. The interface had to feel premium without becoming busy, and modern without diluting a brand which trades on stillness.
Embedded with Lincoln’s own HMI and design teams.
Multi-week co-creation sprints with engineering, user experience, and executive stakeholders. Interactive prototypes across the head-up display, the cluster, and the center stack, tested for legibility and interaction flow in simulators and then on the road.
Motion carried the philosophy where language could not. The transitions were built to be calm and purposeful, so the system reads as composed even when it is doing a great deal.
A production platform, not a concept film.
Unified interface architecture across all three surfaces. Driver-centric information design, so the important thing is the visible thing. Motion-driven feedback with ambient animation and lighting synchronization. Multisensory cues where a glance is the wrong instrument.
The component set is production-ready and scalable, architected to serve Lincoln and Ford’s shared design system, and structured to carry forward into electric and autonomous rollouts rather than be replaced by them.
Shipped, scaled, and recognized in the segment.
The work reached production vehicles, which is the only result an interior system can really claim. J.D. Power recognized the program with top marks for HMI satisfaction in the luxury segment, through its APEAL Award. Beyond the award, the durable outcome is a component system which holds Lincoln’s character while scaling across two brands and a global design ecosystem.
Record. A founder’s track record, not studio work. Led by a Formist founder in prior practice.
Client. Lincoln, with Ford’s shared design system.
Discipline. Human-machine interface · motion design · design systems.
Why it is here. Because a philosophy which survives translation into a production interface is the hardest kind of brand work there is.
Bring the ambition. Start a conversation.