Automotive · Munich · Founders' record
Sector 02All sectors
Automotive and mobility.
Vehicles are becoming interfaces, and the software has to be worthy of the hardware. The question every program asks: who builds the interface layer the vehicle is becoming?
Founders’ record: MINI and Lincoln, Munich.
Formist designs the interface layer vehicles are becoming: cluster, HUD, and center stack as one calm system. The founders carried production HMI for MINI and Lincoln; the studio builds with the same discipline.
01
Brand and commerce
The brand inside the cabin. Positioning and narrative carried into the drive itself.
02
Products and platforms
HMI as product. Cluster, HUD, and center stack designed and delivered production-ready.
03
Ventures and new business
Mobility beyond the car. Ecosystems, services, and the ventures they become.
More work from this sector publishes soon.
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