Tools you borrow, projects you finish.

A home renovator needs a professional tool for two days and then owns it for decades. The purchase is a bad deal for the customer and a poor use of a good machine.

Bosch Power Tools asked what happens if the tool is rented instead. The commercial question was straightforward. The hard part is everything around the tool: knowing which one the job needs, getting it there, and getting it back.

Research ran with DIY customers across the DACH region, on real projects rather than in a room. What emerged was that the tool is rarely the first question. The first question is whether the project is achievable at all.

So the platform starts with the project, not with the product. Curated recipes lay out a job end to end, with the tools which it needs attached to the steps which need them.

The DIY recipe platform carries the projects. Rental and delivery run through integration with Amazon’s rental and logistics APIs, so the ecosystem inherits a distribution network rather than building one. A reverse logistics system handles returns, inspection, and the next rental, which is the part most rental propositions leave until it is too late.

One consistent interface holds across browsing, renting, and returning, so the customer meets a single product rather than three vendors. Community features let customers share the projects they finish, which is where the next recipes come from.

Bosch holds the performance data, and it is not ours to publish. The outcome which can be stated is the model itself: a rental ecosystem which puts professional-grade Bosch tools into the hands of occasional users, with the return pathway engineered rather than assumed.

Record. A founder’s track record, not studio work. Led by a Formist founder in prior practice.

Client. Bosch Power Tools.

Discipline. Service design · commerce platform · logistics integration.

Why it is here. Because a circular model only works if the return journey is designed as carefully as the sale.