Founders’ track record · FMCG product development
Sector 04All sectors
Retail and consumer.
Products people carry, and the places they meet them: the shelf, the store, the screen. The question every brand asks: who takes us credibly through the last mile?
Water Street Collective, Nike, LEGO, and Bosch.
Formist takes product brands through the last mile: commerce, retail, and platform work which holds credibility at the shelf, on the screen, and at the doorstep.
01
Brand and commerce
The brand, kept whole to the shelf. Identity and narrative through every channel.
02
Products and platforms
Retail as product. Immersive, connected, and measured experiences.
03
Ventures and new business
The D2C engine. Platforms which connect product, content, and fulfilment.
We keep the promise whole from the campaign to the shelf to the doorstep.
01
Direct to consumer commerce
Storefront, subscription, and fulfilment surfaces which protect margin and brand at the same time.
02
Connected product
The app around the object. Setup, control, and the second year of ownership, which is where most connected products quietly fail.
03
Retail experience
In-store, on-shelf, and connected retail designed as one measured system rather than a set of installations.
04
Brand to shelf
Identity, packaging logic, and channel guidelines kept whole from the campaign through to the doorstep.
How it opens.We start at the shelf and the screen together: where the promise is made, and the exact point where it stops being true.
Also built for.IKEA, JCPenney, Jordan, 11 Team Sports, and SodaStream.
Selected work. Not every engagement is public.
Talk to us about this sector →
Bring the ambition. A conversation, at no cost. You leave with a direction whether you hire us or not.