Industry and energy · Catalyst · 2026

Ten weeks, designed to end in a scale decision.

An inbound engine for industrial AI. Intelligent Core had the platform. Catalyst is the path which turns operator interest into a scale decision.

3 phases with gates6 entry tracks10 weeks to a scale plan

The Catalyst homepage in dark mode: prove one workflow under real conditions, with the apply and explore actions

Enterprise AI dies in the pilot.

The pattern is familiar across industrial AI: interest without a KPI, pilots without gates, and proof nobody’s stakeholders trust. Every deal became bespoke consulting, every pilot open-ended, and the buying cycle longer than the budget which started it.

Intelligent Core needed inbound demand to arrive qualified, move on a clock, and end in a decision.

Sell the way the product works: measured, gated, governed.

The program applies the platform’s own discipline to the way it sells. One workflow under real conditions. One primary KPI with a locked baseline. Three phases with gates, and advancement is not guaranteed.

Qualification is published as a fit and anti-fit list, which filters the pipeline before the first call, and credits replace open-ended scope so the economics stay honest on both sides. Baseline by week 2. Evidence by week 6. Scale plan by week 10.

A Catalyst track page for anomaly detection: a drone flying a marked route over a wellsite, a thermal inset of the gas leak, and the CORE Detect card confirming the ground team was alerted — The platform’s logic on one of its track pages: a signal, the evidence which confirms it, then the action. The program sells in the same order.

Seven pages, six tracks, one clock.

Catalyst runs on a seven-page estate: a homepage which carries the whole system, and six track pages mapped to the CORE engines, from anomaly detection to custom workflows. Each track states what you will build, which engines power it, and which KPIs work well there, so a prospect self-selects into a scoped entry point.

Behind the pages sit the program instruments: the five-template toolkit, the readiness score, the Go/No-Go gate, and the credit ledger.

Six entry tracks in dark mode, from IoT to drones, each a scoped starting point — Six tracks, one per CORE engine. A prospect picks the one which matches the plant.

The Catalyst homepage at mobile width in dark mode, carrying the same headline and the same actions — The same seven pages, at every width.

An operator reads this on a plant floor, on a handset, in gloves. The gates, the tracks, and the way in are the same ones the desktop carries. Nothing is deferred to a bigger screen.

The site is the front door. The work happens on the board.

Catalyst is not a microsite with a form on it. Behind a cohort sits a shared canvas, and the canvas is the program. Each phase carries the instruments a team fills in live with the operator, and the gate does not open until they are filled.

The canvases are named here. What a cohort writes on them stays with the cohort.

Phase 1 · Fit Sprint

Problem, in six steps to one statement
Personas
Customer segmentation
Synthesis
Market and positioning, TAM to SAM to SOM
Experiments

Phase 2 · Acceptance

Value proposition canvas
Adoption journey
Internal operations

Phase 3 · Scale

Business model canvas

Delivered complete. Ready to run.

Formist delivered the program complete: the seven-page estate, the six tracks, the three phases with their gates, and the instruments behind them. Intelligent Core holds a finished system.

The system is complete. The first cohort has not yet run. So what is shown here is the program as designed and built, down to the gates and the instruments behind them. We publish it that way because a program you can inspect is worth more than a number you cannot check.

The fit and anti-fit list in dark mode: who the program suits and who it does not — The anti-fit list sits beside the fit list. Both were written to filter before the first call.

The proof view: KPI movement summary, evidence pack, deployable workflow, and rollout roadmap — What a cohort was designed to leave with. An evidence pack and a readiness score, not a slide deck.

Studio. Formist Studio, end to end. Strategy, system, and site.

Client. Intelligent Core. Studio work for the studio’s own venture, stated as such.

Discipline. Industrial AI · sales architecture · program design.

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