Founders’ track record · Luxury · Paris
Sector 01All sectors
Luxury, fashion, and beauty.
Where identity is the product, and every surface speaks for the house. The question each maison asks: who can carry our identity into digital commerce without diluting it?
Louis Vuitton, Prada, and Helmade.
Formist carries a house’s identity into digital commerce by treating the storefront as an extension of the atelier, not a channel beside it. Strategy, design, and engineering in one team, and the same team carries the AI transformation: processes modernized, identity intact.
01
Brand and commerce
The house, held. Identity, narrative, and a storefront which converts without shouting.
02
Products and platforms
Craft, engineered. Configurators, product pages, and commerce built to the house’s standard.
03
Ventures and new business
The next line. When a house builds a new business, we build it with you.
We hold the house on screen with the same discipline it holds everywhere else.
01
House identity
Positioning, art direction, and the identity system which survives boutique, print, screen, and the six markets which will interpret it differently.
02
Commerce which converts quietly
Product pages, editorial, and checkout built to the standard of the house: fast, restrained, and never shouting.
03
Configurators and made-to-order
Personalisation which feels like craft rather than a form, engineered to render in the browser and to reach the workshop intact.
04
Campaign systems
Seasonal architecture. One system, many drops, no rebuild every time the collection turns.
How it opens.We start with the house: what it already owns, what it has stopped using, and where the screen quietly betrays it.
Also built for.Montblanc, Helmade, and LesMads.
Selected work. Not every engagement is public.
Talk to us about this sector →
Bring the ambition. A conversation, at no cost. You leave with a direction whether you hire us or not.